This will catapult our brand awareness in the US and help integrate our titles into the public zeitgeist of online slots within that market, encouraging more growth thereafter with additional operators and partners. The deal enables us to capitalise on BetMGM’s market-leading position and introduce our globally celebrated titles to American players for the first time on one of the most prominent operators’ platforms. Our recent merger with MGM Resorts has significantly enhanced our US expansion strategy. Has the recent acquisition by MGMRI/LeoVegas furthered this agenda at all? Or is it business as usual in terms of your US debut? By carefully considering the regulatory environment and player preferences, we have been able to develop a comprehensive plan to market that will position us for success when we begin to roll out there. We’ve also been studying popular game concepts in both the online and the land-based market to ensure that our launch offerings will resonate with US players. With the potential of the US market being so great, it is worth taking our time and preparing for our launch accordingly.ĭuring our pre-planning stage, we attended events like G2E Las Vegas among others where we met with regulators and gathered a broader understanding of the US gaming market so that we were sufficiently knowledgeable and informed of the market.

We’ve been diligently preparing for our US market entry for the past few years, gaining valuable insights and developing a comprehensive strategy as to our approach to the jurisdiction. With Push’s much-anticipated entry into the US market looming, has this influenced the agenda of US event attendance in 2023? As 2023 draws to a close, Push Gaming’s Director of New Business and Markets, Fiona Hickey, reflects on its recent progress on and off the reels and how the news of its acquisition has been received stateside, where the popular studio intends to make a splash.

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